SEO

• What is SEO

• Do's and Don'ts

What is SEO

Search engine traffic is a great way to get extra traffic to your site - no matter what other online advertising you are doing.

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black Hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

The initialism "SEO" can also refer to "search engine optimisers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
 

Do's and Don'ts

Do It Yourself SEO

Website owners, especially small businesses, fall into three categories. Some will want to hire a consultant to handle their search engine strategy. Some will try to do it all themselves. Many will simply throw their hands up in confusion, when faced with the daunting amount of contradictory advice on the subject.

Before You Hire Anyone, Educate Yourself

It's a mistake to hire a consultant without first developing a basic understanding of what they do. Read a book, browse through some discussion forums, do what you can to educate yourself. Googles latest article on SEO websites (side column) which is very informative to what to be aware of when hiring an SEO company.

Why Doing It All Yourself Is Risky

Thousands of people have searched the internet for search engine optimisation advice and website tools. Thousands have successfully optimized their sites. But be warned many have failed and have even made their website blacklisted from Google, Yahoo and other search engines (dropped from the internet search engines).  

There are many tools and techniques involved in researching keywords, and that creates a huge challenge for the first-timer. The work involved for a company or individual to optimise their website without professional knowledge and structure the results can end up being disastrous and can cause a chain reaction to lose visitors completely.

It's A Lot Simpler Than It Sounds

If you are uncertain about whether an SEO campaign is right for you, one of the best ways to find out is to look at our results of our client Case Study.  We are achieving the best results in our industry with all our current clients hitting the top 3 pages of most keyword searches. This improves their business, profit and exposure.

 IT IS THE RESULTS THAT COUNT!

 If YOU want to be No1 in your AREA and get the enquiry before your opposition does, CALL US NOW!